Antonino De Simone is a historic brand founded in 1830 and awarded in 2011 by UnionCamere in Rome as one of Italy’s 150 Historic businesses. Since 1830 the business, with its famous name, and all the skills and secrets have been passed down from father to son for 6 generations for 190 years. Red Mediterraanean coral is brought rough, processed and also exported all over the world. In our workshop 25 artisans specialised skilled master artisans produce coral beads, cabs, tubular and barrel shaped beads and also a line of finished coral jewellery, mounted with 18kt gold and diamond and also with 925 silver. After the death of the CEO Antonino De Simone (1931‐2010) entrepreneur and patron of arts, the Company is run by the owner Annunziata Elena De Simone. The absolute knowledge of rough material, the long age experience of our creative staff and the competence of the owner, make the difference for a wonderful trustworthy jewel at a competitive price. So by focusing on the high quality of materials our jewellery, is made of, and on the whole production process which takes place in our workshop and is checked step by step, we can certify that our final jewel is 100% made in Italy.